About Our Firm
Founded in 1983, American Financial Management (AFM) delivers comprehensive investment solutions. As a fiduciary, we emphasize your unique risk-based investing, goal-oriented financial planning, and life insurance, all designed to help clients achieve their financial objectives with confidence and security.​
Invest with Purpose
At AFM, we create personalized investment strategies tailored to each client’s unique goals and risk tolerance. We take a balanced and thoughtful approach to managing your wealth, using various tools and resources to craft a portfolio that fits your needs. Our goal is to provide clarity and confidence as we help you navigate your financial journey and work toward your long-term aspirations.
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Our platform empowers clients and advisors with the resources needed to make informed decisions. We offer services in investment management, financial planning, life insurance, and research, enabling advisors to focus on building strong client relationships. AFM is committed to innovation and continuous development, leading to improved outcomes for both clients and advisors.
Our Process
At American Financial Management, we align your risk tolerance with your financial goals. We provide personalized strategies for growth, income, and preservation based on your profile. Our comprehensive approach tailors solutions to meet your objectives while navigating market uncertainties, supporting your financial journey confidently.
Your Unique Risk Based Investment Plan
Our approach begins with the client, understanding who you are, where you are trying to go, and what level of risk you are willing to accept are all critical ingredients to implementing your strategy. We use a risk and goals-based approach to try and achieve your objectives through careful assessment. Whether you are looking to grow your account, receive income from your account, or to preserve your account we believe our framework can help you.
Watch this quick video to learn how we make your unique risk based investment plan.
Aligning With Your Investment Goals
Our approach to financial planning is centered around your unique aspirations and objectives. Through our goals-based financial planning process, we work closely with you to identify your short-term and long-term financial goals, whether it’s buying a home, saving for education, planning for retirement, or any other milestone you envision. By carefully assessing your current financial situation, risk tolerance, and future aspirations, we develop a roadmap designed to guide you towards your financial objectives.
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Watch this quick video to learn how we align with your investments goals.
Unsure about your Risk Tolerance?
Take our Questionnaire to discover your Number.
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Levels of Risk Tolerance
To find your level of Investment Risk Tolerance, take our quiz.
Aggressive
Moderately-Aggressive
Moderate
Moderately-Conservative
Conservative
Investors are willing to accept a high level of risk in exchange for the potential of high returns. They often have a long investment horizon and can tolerate significant fluctuations in portfolio value. Aggressive portfolios typically consist of a higher allocation to equities and may include more speculative or growth-oriented investments.
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Investors seek a balance between potential returns and risk. They are willing to take on a moderate level of risk but may not be as comfortable with extreme volatility as aggressive investors. Portfolios for moderately-aggressive investors usually have a mix of equities and fixed-income securities, aiming for a diversified approach that can capture growth opportunities while managing risk.
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Investors prefer a balanced approach, seeking a combination of capital appreciation and preservation. They are willing to accept a moderate level of risk and may have a balanced allocation between equities and fixed-income investments. The goal is to achieve steady growth while also providing a level of downside protection during market downturns.
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Investors prioritize capital preservation over aggressive growth. They are more risk-averse and seek a portfolio with a lower level of volatility. Investments may be tilted towards more stable assets like bonds and other fixed-income securities. The emphasis is on generating income and minimizing the impact of market fluctuations.
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Investors prioritize capital preservation and are most concerned about protecting their principal. They are typically risk-averse and prefer a portfolio that provides a high level of stability. Conservative portfolios often consist of a higher allocation to fixed-income investments, such as bonds and cash equivalents, with a lower exposure to equities.